Senior Product Designer
Led end-to-end product design for early-stage tech companies, from product structure and information architecture through shipped UI and developer handoff.
- Role
- Lead Product Designer
- Company
- Metricworks
Engaged to redesign a logo, ended up rebuilding the full product UI across Data Management, Synthetic Control, Experiments, Monitor, and Marketplace for a marketing intelligence platform serving Blizzard, Kabam, Nexon, and FunPlus. Worked cross-functionally with the founding team and engineering to ship each surface. Platform still in operation with Adways.
- Role
- Lead Product Designer
- Company
- Atlas Agent
Led 3 designers to ship an AI real estate coordination platform with no prior design foundation. Built the design system first so three people could work in parallel, then shipped 20+ features across onboarding, transactions, client communication, task tracking, billing, and documents. Launched and acquired paying clients.
- Role
- Product Designer
- Company
- HeyBTW
Brand identity, landing page, and pre-seed pitch deck for a B2B event coordination platform, then updated product components to match the new visual language on Shadcn with semantic tokens. Live at heybtw.com.
- Role
- Lead Product Designer
- Company
- RelationCoach
Designed AI coaching platform across 7 core features including assessment flows and 5 interactive exercises. Landing page redesign delivered a 7% conversion rate increase confirmed by client
- Role
- UX Research Lead
- Company
- Maliyo Games
Led UX research and product strategy for two live consumer platforms. Defined retention, engagement, and monetization KPIs with the product team, ran discovery to prioritize 8 features by projected impact (+10pp D1 retention, +20% conversion lift), and redesigned onboarding and retention flows against those metrics.
- Role
- Lead Product Designer
- Company
- Draftsim
Rebuilt the interface for a live browser-based simulator: responsive design across desktop and mobile, a full component library and design tokens exported as CSS/JSON and implemented directly into the React + Tailwind production codebase.
- Role
- Product Designer
- Company
- Tenfold
Advised an 80% scope reduction, pivoting an unfocused DevOps simulator into a focused load-testing product, then designed the full proof of concept, delivered as the investor pitch asset.
- Role
- Product Designer
- Company
- SelfMax
Designed UX and UI for an AI self-improvement platform launching to a creator's audience of 800K+, covering information architecture, platform screens, and the marketing landing page.
