EJ Colina, Product Designer
I'm EJ. I specialize in the kind of products most designers avoid:
Enterprise platforms with dense data, and technical systems that need to make sense to non-technical users. Tables, filters, permissions, reporting. The screens that get ugly fast without systems thinking.
Nine years in design, four leading product. I've run complete redesigns from brand through launch, working directly with founders and C-level teams to turn early-stage chaos into shipped products.
Right now I'm designing agentic AI workflows and building my own tools, including Castly, a creator outreach platform.
See CVPROJECTS
SELECTED CASES
TranscendsAI
Brand Strategy design
Rival
Building a Benchmarking Engine That Cut Our UX Research Time by 80%
Metricworks
I came in to redesign a logo. I left having shipped 10+ product features to enterprise clients including Blizzard and Nexon.
Atlas Agent
No designer had ever touched this product. I built the design system, led the team, from scratch
Draftsim
Two weeks. One MTG set launch deadline. Zero prior knowledge of Magic: The Gathering.
